Agentic Marketing Campaign Manager

Agentic Campaign Management v2.0 is the centralized platform for conversational campaign execution. It gives campaign managers an intuitive way to build, launch, and track campaigns through web and SMS channels, with future support planned for WhatsApp and Voice (Audiocodes).

Campaigns are defined with contacts, audiences, and scripts, and then orchestrated through automation flows. Specialized agents ensure reliable execution:

1. 1. Campaign Orchestration Agent – Core engine managing flow, states, and sequencing.
2. 2. Direct Channel Agent – Manages web chat and email notifications.
3. 3. SMS Channel Agent – Runs SMS campaigns via Twilio, handling delivery and response tracking.
4. 4. Message Splitter Agent – Ensures long messages are formatted correctly across channels.
5. 5. A GPT-enabled application that helps campaign managers design and run survey or interview campaigns across multiple channels (Web & SMS), using simple text-based scripts.

It automates marketing campaign orchestration, ensures message compatibility across delivery channels, and provides analytics and reporting to measure success.

The solution supports personalized survey flows, audience targeting, response tracking, and data capture in the backend. Managers can export detailed reports, monitor performance in real time, and use the 360° contact view for better segmentation.